Turning an RSS Reader Into an Intelligence Pipeline
Introduction An RSS reader is very good at collecting material and almost useless at telling me what deserves the next ten minutes of my day. On a busy morning, a hundred stories can arrive, four may alter a customer conversation or an account plan, and the rest bury them under wire copy, recycled commentary, and headlines whose relationship to the underlying event is thin. Keyword alerts do not repair that problem. They report a word’s presence, then happily ring for a passing reference, a syndicated rewrite, an executive departure, a funding round, and a lawsuit with no discernment among them. The human cost is familiar. An alert stream that repeats itself becomes background noise, and the article that did matter gets read after the meeting for which it would have been useful. ...